PAY PER CLICK
PPC stands for Pay-Per-Click, a model of Internet Marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search Engine Advertising is one of the most popular forms of PPC. It allows advertisers to Bid for ad placement in a Search Engine's Sponsored Links when someone searches on a Keyword that is related to their business offering. For example, if we bid on the Keyword “PPC software,” our ad might show up in the very top spot on the Google Results Page.
Every time our ad is clicked, sending a visitor to our Website, we have to pay the Search Engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.
A lot goes into Building a Winning PPC Campaign
From researching and selecting the right Keywords, to organizing those Keywords into Well-Organized Campaigns and Ad Groups, to setting up PPC Landing Pages that are optimized for conversions. Search Engines reward advertisers who can create relevant, intelligently targeted Pay-Per-Click Campaigns by charging them less for ad clicks. If your ads and Landing Pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.
K3 Web Creationis a premier Pay Per Click Management Company in Mumbai, India known for its dedicated professionals and extensive industry experience. Delivering high ROI through constant monitoring, testing and better targeting of Keywords, we are preferred by businesses from around the world to manage their PPC Campaigns.
No matter what your budget is and whether you have short term or long term goals, we can manage your Campaign so that you get the Maximum Returns on Investment.