SOCIAL MEDIA OPTIMIZATION
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SMO = SOCIAL MEDIA OPTIMIZATION / SEARCH MARKETING OPTIMIZATION
Social Media Optimization (SMO) is the method of Social Activity that attracts visitors to a Website through an Elevated Search Rank. It proves there is a science to Social Media just like Search Engine Optimization (SEO), the process of maximizing visitors to a Website by achieving a Top Rank on Search Engines around specific Keywords. Both work hand in glove.
We all are Social Beings. And what's better way than to reach out to consumers than on Social Platforms where they spend most of their online time.
We address this young but powerful arm of future marketing with intuitive and specially tailored Social Media Marketing solutions for your Brand.
As a business in the Internet Age, you can’t exist without addressing the critical issues of Online Visibility and Customer Interaction. That’s exactly what SMO is designed to do.
In today’s world, Social Media is an indispensable tool for any Brand or Service.
Social Media Optimization (SMO) was originally designed to drive Traffic from Social Media Sites such as Bookmarking Sites and Social Networks. Good SMO will drive Traffic from both Direct Social Site referrals and from Search Engines.
But there is a fundamental difference. SEO is based on Keywords; SMO on Contents (Words, Videos, Images). When integrated, they are a Brand’s most powerful combination for Raising Visibility and Generating Businesson the Web.
Social Networks, Blogs, Professional Networks, Forums and Online Communities such as Video and Photo-Sharing Websites can do wonders for a Brand trying to establish a Direct Connection with its Customers.
ADVANTAGES OF SOCIAL MEDIA OPTIMIZATION.
- Helps create Brand Awareness in the Social Networks.
- Synergizes the SEO and Internet Marketing Campaigns for the Website.
- Drives good quality Traffic to your Website from SocialNetworking Websites.
- Assists in Boosting Link Popularity and gaining Non-Reciprocal Links.
- Enhanced Web Traffic – Social Media Marketing if done in a proficient manner can generate immense Traffic for your Brand.
- Branding - Social Media Marketing Services can be a great resource for generating Brand Awareness.
- Reputation Management –With the help of K3 Web Creation, One Of The Leading Social Media Marketing in Mumbai, India you are able to know what others are saying about your Brand and manage your Online Reputation Effectively.
- Engagement – K3 Web Creation, A Social Media Agency in Mumbai, India can help you Market your Brand, Services or Product, as well as Engage your Target
WHAT IS SOCIAL MEDIA OPTIMIZATION? EXPERT’S QUOTES!
"SMO is similar to Search Engine Optimization in that the goal is to generate Traffic and awareness for a Website. In general, Social Media Optimization refers to Optimizing a Website and it’s Content in terms of sharing across Social Media and Networking Sites."
"Social Media Optimization is becoming increasingly important for Search Engine Optimization, as Search Engines are increasingly utilizing the recommendations of users of Social Networks such as Facebook, Twitter, and Google+ to rank pages in the Search Engine Result Pages."
“Social signals provide a much better way of filtering out the noise and improving the quality of Search Results”
12 TIPS TO MAKE IT HAPPEN!
- DEFINE OBJECTIVES AND SET GOALS
Know your desired outcome at you start – for example, Reputation, Sales, Influence, Credibility, Charity, Traffic, Page Views – Lee Odden
- MAKE PEOPLE SMARTER
If a piece of Content makes people seem smart, they’re more likely to share it with their friends. And people like being the first to share information because it makes them seem cool and in-the-know – Mashable
- INCREASE LINKABILITY
To Optimize a site for Social Media, we need to increase the Link Ability of the Content. Adding a Blog is a great step, however there are many other ways such as creating White Papers and thought pieces, or even simply aggregating Content that exists elsewhere into a useful format – Rohit Bhargava
- TAG CONTENT SO IT TRAVELS FASTER
Make sure pages include a list of relevant Tags, suggested notes for a link (which come up automatically when you go to Tag a Site) – Rohit Bhargava
- MAKE ACCESS TO CONTENT EASY
Content that is easy to view through Short Links (PDFs, Video Files and Audio Files), travels further and is more trackable in proving it is driving visitors ultimately to your site – RohitBhrargava
- USE PERMALINKS IN BLOGS FOR KEYWORDS AND SHARING
When you Blog, permalinks automatically capture Keywords in the URL titles that Search Engine look for when the crawl your site; at the bottom of your Blog, they make it easy for readers to copy and share – BarnRaisers
- REWARD HELPFUL AND VALUABLE INFLUENCERS
Share the Content of the people who are sharing your Content. It is both a sincere and smart way to raise visibility – Jeremiah Owyang
- BE A USEFUL RESOURCE, EVEN IF IT DOESN’T HELP YOU
Add Outbound Links to areas that could help others. People will link to your Social Site and Tag is as helpful or the ‘ultimate’ guide in that space. As this adds up, it will become more and more relevant in Search Engine Results – Jeremiah Owyang
- DON’T FORGET YOUR ROOTS; BE HUMBLE
Sometimes it can be easy to get carried away being a Blog Star or Industry Talking Head. Remember those who helped you along the way, and that respect will help all involved – Loren Baker
- LET GO OF AN IDEA AND LET OTHERS OWN IT
In the spirit of Social Media principles, the idea of Social Media Optimization is now out there and belongs to the Marketing and PR Community. I strongly believe the future definition of this emerging marketing practice will come from the group – Rohit Bhargava
- KNOW WHO AND HOW TO TARGET
On the Internet as in life, there is always going to be a certain audience you can appeal to and others that you can’t. Listen to who is engaging with you and take the learning to build your audience – Cameron Olthius
- STAY FRESH
Social Media is changing and morphing by the minute, keep up on new tools, products and challenges in your Social Sphere – Loren Baker
7 STEPS TO IMPROVE YOUR SMO
Undertaking thorough Research and Producing Original Content or Curating Quality Content. This will make you a respected and qualified source.
Your Reputation is also about how you engage and support people. Your Reputation will be enhanced if you openly share your Content and expertise including Content that is not your own, engage with others through discussions and commenting, and if you are friendly and helpful to people.You need to actively Engage with your audience. This can include Commenting, Mentions, Shares, Likes, and Plus Ones. No one is as smart as everyone so share other peoples' Content and provide a good user experience by providing Feedback and Comments.
You need to target the networks with which to interact and make it easy for people to interact such as Google+ Communities, LinkedIn Groups, Blog.
You can also Encourage People to Engage with a Call to Action, for example if you find this article helpful please shares it. If you think I have missed anything please add your Comments below.
There are many aspects to Authority. Search Enginesare interested in ascertaining what Individuals and Brands are seen as authoritative and trusted by real people on the Internet. You can also enhance your Authority and the Value of Content through Social proof.
In essence the more your Content is shared through Plus Ones, Retweets, Bookmarks or Likes the more it indicates the value and usefulness of your Content.
It may also encourage others to read your Content.
Leadership is about High Quality Research, thinking and Original Content Production.
A leader will research everything they can about their areas and share thoughtful insights which will Add Value to your audience. As a Leader you can also Create Value for your audience through Content.
This means Adding Value to Content by providing a Summary, adding Context or a Perspective to the Content you are sharing.
You also need to build High Quality Networks; quality potentially matters more than quantity. Seek out the experts in your field, read what they say, engage them in debate and share your ideas.
It is important you focus on the right Platforms and Communities.
Where does your audience hang out? Find and focus on the Platforms, Communities and Groups where your audience hangs out.
Some Platforms are far more effective in improving the SEO benefits of SMO than others. The most effective Platform is Google Plus. The research shows that Google is counting all activity from all Google+ Posts back to the Original Blog Post.
Some Practical and Technical Aspects of Optimizing SMO.
Share Buttons - Make it easy to share for users by adding Share Buttons to your Content. You should also show the numbers of shares to demonstrate Social proof.
Social Icons - Group and display your Social Icons in a prominent place on your site.
Subscription Options - Group together Subscription Options such as Email, RSS, and Newsletters.
Shareable content - Some Content is more readily shareable such as 5 Top Tips articles as they are short and scanable.
Social Login - Use Social Login Options to make it easy for users to Comment.
Rich Snippets - Social Networks pull in Rich Snippets, Data designed to summarize the Content of a page. These are very useful for users. Facebook uses OpenGraph, Twitter uses Twitter Cards and Google Plus will take values from OpenGraph, you just need to set up your Authorship Profile for your rel="author" tag to work correctly. If you use WordPress you can use the Yoast Plugin to manage and Optimize these Rich Snippets
Title Tags - Optimize your Title Tags for sharing, especially on Twitter where there is a character limit and include your name.
Images - They really do say more than a thousand words. Include Images that Add Value and include an Image that can be used as a Thumbnail for your Content.
5 RULES OF SMO FOR YOUR WEBSITE.
- Increase your link ability – This is the first and most important priority for Websites. Many sites are "Static" – meaning they are rarely updated and used simply for a storefront. To Optimize a Site for Social Media, we need to increase the Link ability of the Content. Adding a Blog, Creating White Papers and Thought Pieces are also great steps.
- Make Tagging and Bookmarking easy – Adding Content features like Quick Buttons to make the process of Tagging Pages easier, but we go beyond this, making sure pages include a list of relevant Tags, suggested Notes for a Link (which come up automatically when you go to tag a site), and making sure to Tag our pages first on Popular Social Bookmarking Sites (including more than just the homepage).
- Reward Inbound Links – Often used as a barometer for Success of a Blog (as well as a Website), Inbound Links are Paramount.
- Help your Content Travel – Unlike much of SEO,SMO is not just about Making Changes to a Site. When you have Content that can be Portable (such as PDFs, Video Files and Audio Files), submitting them to relevant Sites will help your Content Travel further, and ultimately drive Links back to your Site.
- Encourage the mashup –YouTube's idea of providing Code to cut and paste so you can imbed Videos from their Site has fueled their growth. Syndicating your Content through RSS also makes it easy for others to create mashups that can drive Traffic or augment your Content.
As A Social Media Agency in Mumbai, India, we at K3 Web Creation, help businesses like you to reach out to many more potential clients and enter those business regions. As you know this space too is overcrowded with many Platforms competing with each other, so it becomes the duty of a Social Media Agency in Mumbai, India like us to determine which services would best suit you.
Being A Professional SMO Company in Mumbai, India, we at K3 Web Creation, also amass all the various Networking Tools to help devise a strategy for you, such as Videos, Podcasts, Text Messages, Blogging, Facebook, Twitter, Google and YouTube, etc. We also do our best to develop New and Innovative Strategies to lead clients to achieve more and better. As part of our Professional Social Media Marketing Services array, we also help our clients draw more Traffic to their Sites so that they get new clients and increase their revenue.
We at K3 Web Creation, which is a force to reckon with in terms of Social Media Optimization Company in Mumbai, India, try to envisage on ideas and strategies which fetch profit and benefit to your line of business. We also guarantee that we will manage your site's User Engagement. We will bring upon Social Media Initiatives and Promotions to drive Digital Marketing and fetch crowd and user Traffic. As A Premier Social Media Optimization Company, we create and fine tune an advanced action plan of Social Media Strategy which in turn helps us identify with the best features of one's business.
K3 Web Creation understands your company identity impacts your bottom line. A positive company and product identity enhances your sales and your entire Marketing Communications Plan. A STRONG COMPANY like us can Enhance, Create, and Project an Image that will help you sell your Product or Service.
SOCIAL MEDIA OPTIMIZATION
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